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Climate Tech

Crop Tech Wants To Change The Future Of Coffee

November 9, 2023
x min read

The production of coffee beans is notoriously bad for the environment. On an emission basis, coffee is one of the highest emitting crops that exists. Now, a new startup is trying to change that.

What’s happening:

  • French crop tech startup Amatera has raised £1.5M in a pre seed funding round
  • The round was led by PINC and included participation from Exceptional Ventures, Mudcake, Joyance Partners and others

The big idea:

  • Amatera is developing a non-GMO approach to genome editing which enables them to cultivate their own coffee varieties and also bypasses the need for regulatory approval to sell their crops to farmers
  • Their technology is based on accelerating a plant’s natural evolution at the cellular level which will help the end crop adapt to the environment and climate it is growing in
  • Amatera believes this could be a breakthrough in developing new coffee varietals that are not vulnerable to extinction and can thrive in changing environments

Why it matters:

  • The most popular coffee varieties in the world on a fast track to extinction largely due to deforestation and plant diseases
  • Coffee has more harmful emissions than nearly any other type of food outside of dark chocolate and red meats
  • There is a large, looming ethical issue around the conditions in which much of the coffee in the world is produced and growing concerns about human rights

The intrigue:

  • Starbucks (NASDAQ: SBUX) recently created half a dozen coffee varietals that they believe will be able to be resilient against climate change
  • Those new varietals will be given away to coffee farmers for free in hopes of creating a healthy global supply of coffee

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