Mentioned:
Snap is going all in on augmented reality smart glasses. And they’ve spent billions of dollars to develop it.
What’s happening:
- Snap Inc. (NYSE: SNAP) has officially unveiled their new augmented reality smart glasses known as Specs
By the numbers:
- Specs will sell for $2,195 USD and will initially be available in the United States, the United Kingdom and France
Why it matters:
- Specs will be the first time ever that Snap has sold a wearable smart glasses with full augmented reality technology directly to consumers after previously launching AR Spectacles primarily to developers
Going deeper:
- Specs are capable of providing an immersive experience through overlaying large virtual screens, 3D interfaces and artificial intelligence powered assistance directly into a user’s field of view
- Snap has publicly stated that they have invested more than $3B USD in augmented reality technology over the past decade
