Mentioned:
The founder of Rockstar Energy has a new ambition: Celsius.
What’s happening:
- Rockstar Energy founder Russ Savage has publicly stated that he has acquired a 4.7% equity stake in Celsius (NASDAQ: CELH)
By the numbers:
- Russ Savage now owns more than 12M common shares of Celsius worth approximately $300M USD
Why it matters:
- This is the first time ever that Russ Savage has ever disclosed an ownership position in Celsius
Going deeper:
- Russ Savage has also publicly stated that he would consider taking a leadership role at Celsius to specifically focus on changing Celsius’ cost structure and marketing
- Rockstar Energy was previously notably sold to PepsiCo in a deal worth more than $3.8B USD
The fine print:
- Russ Savage has not yet gone over 5% ownership in Celsius and has not filed a Schedule 13G or 13D with the United States Securities and Exchange Commission
